Instagram marketing
90% of Instagram users follow at least one business
There are more than 1 billion active monthly Instagram users
83% of Instagram users have discovered a new product or service on the platform
Instagram has evolved beyond personal use, becoming a global platform where brands can humanize their content, attract new talent, showcase products, and inspire their audience.
Instagram users are highly engaged, with about 59% visiting the site daily and spending at least 7 hours per week browsing and interacting with friends and brands.
Instagram is also a powerful tool for increasing brand awareness and introducing new products. Each month, 130 million users engage with shopping content. The platform enables you to promote your brand and products authentically and organically, without the need for hard selling.
Instagram marketing involves leveraging Instagram to enhance your brand awareness, audience, leads, and sales. With its popularity among people aged 16-34, Instagram is an incredibly effective platform for brands, entrepreneurs, and creators.
Key Instagram marketing strategies include:
Organic content: Photo, video, or carousel posts, Reels, Stories
Paid content: Instagram ads, including Stories ads, Shopping ads, and more
Influencer marketing
Shopping Tools: Shop tab, product tags and catalogues, live shopping, Instagram Checkout, shopping ads
While this may all sound great in theory, how do you enact the actual practice of marketing your brand on Instagram? We’ve got you covered.