Social Media For Tradies

Grow your trade or construction business with consistent, enquiry-driven content.
We take the work you’re already doing on-site and turn it into strategic content that builds trust, increases visibility and brings in new enquiries without you needing to think about what to post.

Social Media Handled For You!

If you’re relying on word of mouth alone, you’re leaving jobs on the table.

Today’s customers don’t just choose the best tradie, they choose the one they can find quickly, trust instantly, and contact easily.

That’s where social media comes in.

This social media package is designed specifically for tradies who want to:

  • Generate consistent enquiries

  • Showcase their work professionally

  • Stay visible in a competitive market

  • Grow without wasting hours on content

Why social media matters for tradies

When someone needs a plumber, electrician or builder, they don’t scroll endlessly…

They search, click, and make a decision fast. If your business doesn’t show up, or doesn’t look active, you’re overlooked.

A strong social presence allows potential clients to:

  • See your recent work

  • Understand your quality

  • Trust your experience

  • Contact you immediately

    It positions you as the obvious choice before they even get a quote.

Benefits Of Joining Social Media For Tradies:

  • Increased visibility among potential customers

  • Opportunity to showcase past projects and skills

  • Ability to engage with current and potential customers directly

  • Build credibility and trust through customer reviews and testimonials

  • Stay top-of-mind for repeat business and referrals

  • Networking with other professionals in the industry

  • Keep up with industry trends and competitors

  • Cost-effective marketing compared to traditional methods

The Tradie Social Media Package

Built for builders, electricians, plumbers and construction businesses who want growth without the overwhelm.

  • 2 posts per week (Facebook, Instagram & TikTok) → project showcases, testimonials, team highlights & lead-focused content

  • 1 sales story sequence per week (up to 15 slides per month) to drive enquiries

  • Monthly content calendar tailored to your trade business

  • Done-for-you captions + graphics

  • Simple content collection system – just send quick job-site pics/vids, I’ll handle the rest

  • Basic engagement management – comments + DMs monitored for leads

  • Monthly performance snapshot so you know what’s working

    Optional add-ons

    • Meta Ads management – $350 p/m + ad spend

Why This Works (& Why Most Tradies Struggle)

Most tradies either:

  • Don’t post consistently

  • Don’t know what to post

  • Or post content that doesn’t actually generate enquiries

This package solves that.

You don’t need to become a content creator. You just keep doing the work and I turn it into content that builds trust and brings in leads.

✔ Consistency without the stress
✔ Content that actually reflects your quality
✔ Messaging designed to convert, not just “look good”

Results you can expect

  • Increased visibility in your local area

  • More inbound enquiries

  • Stronger brand trust with potential clients

  • Repeat business and referrals

  • A professional online presence that supports long-term growth

What My Tradie Clients Say

  • Logo of alpha plumbing and drainage services with a plumber holding a pipe and a toolbox

    Just wanted to reach out and thank you  for all your help with my socials. It’s not my strong point but you have taken all the hassle out for me. The time and effort you put  into understanding is much appreciated and I recommend you to all my mates!"

    Paul Deluca - Alpha Plumbing & Drainage

  • Logo featuring a stylized cloud with wind swirl and the text "Aether Air" in bold black letters.

    "working with jayne media has been awesome. She's completely taken the pressure off our socials and really nailed the brand voice. Since Hannah's came on board we've seen more engagement, enquiries and real growth in the business!"

    Mark Rutherford - Aether Air

Hannah, Jayne Media Director. Business Coaching, Social Media & Website Consultant. A photo reference to a Jayne Media Instagram Reel talking about running a remote business.
Hannah, Jayne Media Director. Business Coaching, Social Media & Website Consultant. A photo reference to a Jayne Media Instagram Reel talking about being self-emoloyed.
Hannah, Jayne Media Director. Business Coaching, Social Media & Website Consultant. Instagram reel with her client about living and working in Bali.
Hannah, Jayne Media Director. Business Coaching, Social Media & Website Consultant. A photo reference to a Jayne Media Instagram Reel talking about being self-emoloyed.

WHY WORK WITH ME?

I’ve worked with 120+ businesses across websites, social media and strategy, helping them move from scattered and unclear to structured, intentional and converting.

Over the past 8+ years, I’ve contributed to high-performing campaigns, built multiple brands from the ground up, and created content that’s reached millions of people online.

At the same time, I’ve built a business of my own that allows me to work from anywhere in the world without sacrificing consistency, income or direction.

My approach is strategic, but practical. No fluff. No overcomplicating. Just clear direction and support that helps you actually move forward.

ENQUIRE NOW

ENQUIRE NOW

A woman with blonde hair in a black turtleneck working on a MacBook laptop at a white desk, smiling at the camera.

Want Better Results From Your Marketing?

If your business is relying on inconsistent referrals or you’re too busy to think about content…

This is exactly what this service is designed for.

Let’s take social media off your plate and turn it into a consistent source of enquiries.

If you feel like you just need clarity before committing to anything bigger…

The Social Media Strategy Intensive The Social Media Strategy Intensive
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The Social Media Strategy Intensive
A$400.00

A focused 60-minute session to refine your social media strategy so it actually attracts the right clients and turns your content into a growth tool, not a guessing game.

This is for business owners and service providers who are showing up online, but not seeing consistent enquiries or meaningful traction.

If your content feels scattered, inconsistent, or unclear, this session will help you simplify your approach and focus on what actually works.

What we’ll do

  • Audit your current social media presence and positioning

  • Identify what’s not working (and why)

  • Clarify your content direction based on your goals and offers

  • Refine your messaging so it attracts aligned, higher-quality clients

  • Map out a simple, strategic plan you can follow moving forward

You’ll leave with

  • Clear direction on what to post and why

  • A more aligned content strategy tailored to your business

  • Practical ideas you can implement immediately

  • Confidence in how to use your platforms to attract clients

This is for you if

  • Your content isn’t leading to enquiries or clients

  • You feel inconsistent or unsure what to post

  • You’re attracting the wrong audience (or none at all)

  • You want a clearer, more strategic approach to social media

This is not for you if

  • You’re looking for ongoing management or content creation

  • You’re not ready to implement what we map out

How it works

  1. Purchase the session and complete a short pre-call questionnaire

  2. You’ll receive a link to book your 60-minute session

  3. We meet and map out your strategy together

  4. You’ll receive a clear summary with key recommendations and next steps

Outcome

You’ll walk away with a clear, focused social media strategy designed to attract better clients and support your business growth—without overcomplicating your content.

The Business Clarity Intensive The Business Clarity Intensive
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The Business Clarity Intensive
A$800.00

A focused 90-minute session to identify what’s currently blocking you from attracting consistent, high-quality clients and fix it.

This is for service providers who are showing up, posting, and trying to grow… but not seeing the right enquiries come through.

In this session, we focus on one key area that’s directly impacting your ability to attract and convert ideal clients—whether that’s your positioning, offer, or overall marketing direction.

By the end of the session, you’ll have a clear, strategic path forward and know exactly what to focus on next.

What we’ll do

  • Identify the real reason you’re not attracting consistent, aligned enquiries

  • Refine your positioning so you stand out in your niche

  • Adjust your offer or messaging to better attract premium clients

  • Clarify your marketing direction so you’re not second-guessing your content

You’ll leave with

  • Clear understanding of what’s holding your business back

  • A focused strategy to attract better clients

  • Practical next steps you can implement immediately

  • Confidence in the direction you’re moving in

What’s included

  • 90-minute private Zoom session

  • Personalised strategy tailored to your business

  • Clear action plan with next steps

  • 7 days of follow-up email support

This is for you if

  • You’re attracting inconsistent or low-quality enquiries

  • You feel unclear on your niche, offer, or positioning

  • Your content isn’t converting into clients

  • You’re ready to step into a more premium, in-demand business

This is not for you if

  • You’re looking for ongoing coaching or long-term support

  • You’re not ready to implement what we map out

  • You want someone to do the work for you

Special Offer:
Book a full 3-Session bundle below and get $150 off the total price!
RRP $2,400 → Now $2,250

The Website Conversion Audit The Website Conversion Audit
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The Website Conversion Audit
A$500.00

A focused, expert review of your website to identify what’s holding you back from converting visitors into enquiries and how to fix it.

This is for business owners who already have a website… but aren’t seeing the results they expected.

If your site looks “fine” but isn’t bringing in consistent, aligned leads, this audit will show you exactly why and what to do next.

What you’ll get

A personalised video audit breaking down:

  • What’s working on your site (and what’s not)

  • The key issues affecting your conversions

  • Where visitors are likely dropping off

  • How your messaging, structure, and design can be improved

  • Clear, practical recommendations you can implement immediately

What we review

01. Homepage Experience
Your homepage sets the tone. We assess how clearly it communicates what you do, who it’s for, and where visitors should go next.

02. Branding & Visual Design
We review your fonts, colours, imagery, and overall layout to ensure your brand feels cohesive, professional, and aligned with your positioning.

03. Messaging & Copy
Your words should connect and convert. We assess clarity, tone, and how effectively your messaging speaks to your ideal client.

04. User Journey & Navigation
We look at how easily visitors can move through your site and whether the structure supports a smooth, intuitive experience.

05. Mobile Experience
Your site is reviewed across devices to ensure it’s clean, responsive, and easy to use on mobile.

06. SEO Foundations
We assess key on-page SEO elements including headings, structure, and visibility to help you become more discoverable.

07. Accessibility & Usability
We review key accessibility elements to ensure your site is inclusive, easy to read, and user-friendly for a wide range of visitors.

08. Key Conversion Gaps
We identify the specific issues that may be preventing your site from generating enquiries—and how to resolve them.

How it works

  1. Purchase the audit and complete a short form with your website link and goals

  2. I carry out a detailed review behind the scenes

  3. You’ll receive a personalised 40-minute video walkthrough delivered straight to your inbox within a few business days

No calls, no back-and-forth—just clear, expert insight you can act on immediately.

This is for you if

  • Your website isn’t converting into enquiries

  • You’re unsure what’s actually holding it back

  • You want expert insight without committing to a full redesign

  • You’re ready to improve your site and take action

This is not for you if

  • You’re looking for a full redesign or done-for-you build

  • You’re not ready to implement feedback

Outcome

You’ll walk away with clear direction, practical improvements, and a better understanding of how to turn your website into a stronger, client-converting asset.