What is social media management exactly?
& what it has to do with holidaying in europe
With the international borders now open after having spent the past two years with no travel, you are probably itching to go, or at least plan, your next overseas holiday. But how are you supposed to do that while running a business? Who will take care of everything? While we can’t operate your business, we can manage your entire social media presence while you enjoy an Aperol on Italy’s coast. You can sit back and relax knowing that your business is active on social media and thus always attracting new customers. But what exactly does social media management include? We thought we would dive headfirst into what you can expect when Jayne Media manages your socials.
What is social media management?
Think of it as handing over the car keys and letting us take the wheel. Social media management is the process of managing, planning, content creation, scheduling, reporting, and engaging across your social media accounts. Essentially managing the entire process. Some of the social media accounts we manage (but are not limited to) include Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter.
how does it work?
The first step is to work with the client in establishing a social media strategy. We will discuss the goals you wish to achieve and more importantly what you hope to get out of it, whether that be an increase in following or simply not having to worry about it anymore. We also discuss the planning of content, budget, paid ads, and audience.
Next, we discuss content that will be shared across social media platforms. When creating or deciding on the type of content that will be shared, we ensure it aligns with your brand and overall marketing strategy. Whether you have plenty of content or none at all, we can gather or create the content for your socials. We also ensure your content includes videos, is educational for the audience, entertains, and achieves a goal.
Then the most exciting part! We schedule and post to your social media on a weekly basis. Scheduling posts in advance makes it easier to manage and ensures there is always content going out.
Finally, we report on your analytics and engage with your audience. Reporting is a great way to keep track and ensure your strategy is achieving your goals.
The best part about our social media management plans is that once we have begun executing, you don’t have to worry about your socials anymore. You can sit poolside, and check your newsfeed to find your socials are being taken care of! Contact Jayne Media and we would be happy to help!
