The Best Social Media Platforms for Brisbane Businesses
With the average person managing eight social media accounts, it's no surprise that businesses often struggle to choose the right platforms. But where should your Brisbane-based business focus its efforts to maximise reach, engage your target audience, and drive conversions?
In this guide, we’ll break down the key social media platforms, who they work best for, and how to create content that keeps your audience engaged.
As the largest social media platform with over 2 billion active users, Facebook is essential for businesses of all sizes. A well-maintained Facebook Business Page acts as your online business card, offering key details like your contact information, location, and services.
📌 Best for: All businesses—local services, eCommerce, real estate, hospitality, and more.
💡 Tip: Regularly update your page with engaging content, promotions, and customer testimonials to maintain an active presence.
Instagram is a visual platform perfect for showcasing your brand’s personality and creativity. With Instagram Shops, Stories, and Reels, businesses can connect with customers in a more dynamic way. Plus, since Instagram is owned by Meta (Facebook), it’s ideal for integrated paid advertising strategies.
📌 Best for: Retail, hospitality, real estate, fitness, beauty, and creative industries.
💡 Tip: Use high-quality images, videos, and Instagram Stories to humanize your brand and increase engagement.
If you’re in the professional services industry, LinkedIn is a must. It’s the best platform for B2B marketing, networking, and lead generation. It also provides opportunities for recruitment and thought leadership through articles, case studies, and company updates.
📌 Best for: Professional services, corporate businesses, recruiters, and consultants.
💡 Tip: Share insightful industry content, success stories, and company updates to build credibility and attract high-quality connections.
Pinterest is a powerhouse for visual discovery and inspiration, making it an excellent choice for businesses in fashion, home decor, beauty, weddings, and DIY industries. It’s also a great traffic driver for blogs and eCommerce stores.
📌 Best for: Retail, beauty, lifestyle brands, and creative industries.
💡 Tip: Use keyword-rich descriptions on your pins to improve SEO and drive organic traffic to your website.
YouTube
Video content is king, and YouTube remains the second-largest search engine after Google. If your business can produce informative or entertaining videos, YouTube can significantly expand your reach.
📌 Best for: Education, coaching, real estate, eCommerce, and service-based businesses.
💡 Tip: Optimize your video titles, descriptions, and tags with relevant SEO keywords to improve discoverability.
TikTok
TikTok has skyrocketed in popularity, especially among Gen Z and young millennials. If your target audience includes younger demographics, this platform offers massive organic reach and virality potential through short-form video content.
📌 Best for: Fashion, beauty, entertainment, hospitality, and eCommerce brands targeting younger audiences.
💡 Tip: Use trending sounds and challenges to boost your visibility and engagement.
Choosing the Right Social Media Platforms for Your Brisbane Business
Not every business needs to be on every platform. The key is understanding where your audience spends their time and what type of content resonates best.
If you’re a local business → Focus on Facebook and Instagram for community engagement.
If you’re in B2B or professional services → Prioritize LinkedIn and YouTube for authority building.
If you’re in retail or eCommerce → Leverage Instagram, Pinterest, and TikTok for visual marketing.
If you create video content → Utilize YouTube and TikTok to reach a wider audience.
Need help managing your social media strategy? Jayne Media specialises in creating targeted campaigns that drive real results. Let’s chat about growing your online presence today!
