Which social media platforms should your business be on?
The average person has 8 social media accounts… I’ll say that again 8! No wonder why we spend so much of our time on our phones. So which ones should your business be on? And more specifically which ones will allow you to gain the greatest awareness, reach your target audience & convert business? Read on to find out more! We’ll also discuss which content should be used on each platform and how to keep your feed engaging and fun!
8 social media accounts sound crazy, right? Well, there is Facebook, Instagram, Twitter, Tik Tok, Youtube, LinkedIn, Pinterest, and Google (my business) just to name a few. Depending on your type of business there are certain platforms you will benefit from using the most… let’s go through them.
Arguably, the first social media platform and the largest. Facebook has grown to become so much more than a place to share images with friends. With 2 billion regular users, it’s guaranteed some of your customers, if not all, are using this platform. I believe every business should have a Facebook page because essentially it is your online business card. It normally will be the first place potential customers will look to get a feel and understanding of your business. A Facebook page contains your basic business information such as mobile, email, location, services/products, etc. Your business absolutely should have a Facebook page. There is no argument about it. Just make sure you are uploading real-time content regularly to keep your audience engaged!
Instagram is a personal favourite of mine. A platform filled with creatives, art, shops, influencers and so much more. Instagram allows your business to have a bit more fun with content, and really showcase your branding. Like Facebook, this platform contains your basic business info however highlights the content you create. So be creative! Instagram is owned by Facebook, so is also a fantastic platform to utilise for paid advertising. Instagram has become widely popular for online stores (due to its Instagram shop), real estate agents/agencies, photographers (any creatives), cafe’s/restaurants and so many more. I would always recommend Instagram due to its large user base, and because you can portray your company branding in a fun way (this is really important now that social media content is so saturated).
Every business in the professional industry should be on LinkedIn. Your clients are on Linkedin, therefore it is the most effective way to showcase your work and attract new business. LinkedIn is also a great place to look for employees as it showcases an individual’s employment history. LinkedIn is great for writing articles, news releases, or case studies. Your content should be a little more professional and target a specific audience or demographic.
Pinterest is a new recent Jayne Media favorite. I find a lot of our social media images on Pinterest. Recently I have found myself scrolling through Pinterest searching for content inspiration and marketing ads that will appear for online stores. Pinterest has become similar to Facebook whereby you can target specific searches to appear in your audience's newsfeed. A fantastic platform for those in the retail or beauty industry. On the other hand, Pinterest is filled with really great images, so if your business is lacking inspiration or content I would recommend browsing here.
Youtube
I have had a recent client utilise Youtube really strategically. Stepping into the shoes of their target customer, they thought ‘what would my customer search on Youtube?’ They then uploaded plenty of video content using these keyword searches (i.e. a cookware online store uploading videos called how to cook vegetables). It is a given that if your business has plenty of video content then it should be on Youtube (I mean why not?). Alike the other platforms Youtube has an extremely large audience base, giving you the potential to reach lots of customers.
TikTok
This platform is very new, some business owners may not know it even exists. Predominantly the audience on this platform is aged between 12-26, so if you are selling anti-aging skincare there probably isn’t any point in being on the platform. Tiktok is recognised for its never-ending algorithm of videos, videos not just uploaded by your friends but anyone around the world. I would recommend this platform to clothing labels, retail stores, any business targeting a younger age demographic. Many stores have proven that Tiktok marketing can be successful due to its organic reach!
