all things fashion marketing

Fashion marketing has continued to lead the way as being the most revolutionised, progressive, and exciting. There is a reason why world-famous fashion labels have continued to grow from strength to strength, and it’s because their marketing is unmatched across the various industries. Fashion marketing is highly competitive and fast-paced as labels are always searching for fresh concepts and new ways to sell their products. Their marketing strategies seem to be working too. The fashion industry is predicted to grow 20% in the next year. Marketing in the fashion industry has managed to take over social media, successfully invent and utilise influencers, and be the driving force in today’s online world. So what can we learn from the fashion industry and how can you use their marketing tactics for your small business…

Social media caMPAIGNS

Retail and e-commerce stores have quickly taken over social media with many brands gaining millions of followers on Instagram and Facebook. Many ‘household name’ Australian labels have upwards of 1 million followers on Instagram. But how did they do this? The majority of fashion marketing campaigns have been centered around gaining a large social media following. They understand that in order to sell to a worldwide audience they have to be able to reach them. Thus began…

• Social media competitions: Offering their audience clothing or vouchers in exchange for follows, likes, and shares. They utilised their customer’s need or want for the product, forcing them to actively contribute to creating brand awareness for the label. Driven to win a competition, the users placed the business in everyone’s news feeds.

• High-quality content: Since social media is already saturated with plenty of content, fashion labels use the best images, graphics, and creatives to birth social media content that is going to be favoured in algorithms and get people interested. They are willing to spend lots of money to ensure the content they release is the best of the best.

• Social media ads: Running paid Facebook/google ads are the fastest and most effective way to reach a targeted audience online and is guaranteed to turn into sales. This way their marketing content isn’t being noticed by the wrong audience, but by those who want the product.

Influencers

Influencer marketing has become the most powerful way to build any brand online. According to Forbes, influencer marketing is growing faster than digital ads. From famous YouTubers to a large following on Instagram, social media influencers are a great way to generate brand excitement and engagement, drive sales, and generate leads for more potential clients. These individuals are so successful because they have built relationships, trust, and credibility with their fans. Thus, their followers respect their content and recommendations. Many fashion labels will solely rely on influencers as their marketing strategy. This is because although they are costly if your business chooses the correct influencer, the business is almost guaranteed to turn over sales.

small business takeaways

• ALWAYS, ALWAYS, ALWAYS have high-quality content.

• Follow current online trends and utilise them in your marketing strategies.

• Think BIG. There are many cool, progressive, and inventive ways to showcase your business online. The online world is your oyster.

• Piggy-back off of those who have a larger following. And collaborate with others in your industry.

• Run Instagram/Facebook competitions! Everyone loves free things!

• When you can, hire a professional photographer to capture high-quality content of your products, staff, services & YOU.

• Prioritise digital marketing efforts over outdated ones (flyers etc).

• Use your brand’s voice to be creative and inspire your audience.

• SPEND SOME DOSH on ads & influencers.

• Be stylish, individual, and cool (DON’T COPY OTHER BUSINESSES)… customers will love you for being individual and unique.

Still, have no idea how to do your own digital marketing? Leave all the stress with us! Contact Jayne Media for all your digital marketing solutions.